Are You Attractive? Attraction Marketing Defined
ByWhat is the buzz about Attraction Marketing? Are you attractive to your customers?
In business being attractive to a prospect or customer will mean the difference between getting a sale or not.
If you do not understand this, or understand this but not apply this, you will continue to STRUGGLE with your Network Marketing business.
In a nutshell, it’s about attracting people to YOU and your Network Marketing business instead of chasing after them.
What we usually see in traditional selling is the seller advertises and cold calls people to find leads, then qualifies those leads that the seller finds to see whether they have an urgent need to buy or have the financial means to buy whatever the seller is selling.
Once the seller finds the ‘qualified’ leads, he/she does some kind of presentation to the ‘qualified’ leads to show how good whatever the seller is selling is. Some are convinced to buy and some are not and throws objections at the seller, which the seller works to overcome.
In this situation the seller is chasing the buyer.Most all people don’t like being sold. They don’t like it when people call them on the phone to pitch them on a product or service. They don’t like it when advertisements bombard them to make the purchase. They don’t like being prospected and don’t like their objections being handled.Why?Because being sold does not feel like it’s their decision. Even if they are making the final decision, it doesn’t feel that way when something is sold to them. There’s that gut feeling that doesn’t sit well, and they resist… even if all the objections they have are answered to their logical satisfaction.A person will shop for a product or service if they are in want or need of it and will seek it out until they find what they need. How does this relate to you and your Network Marketing business?
Well, the same concept applies to your Network Marketing business. When you are chasing after your friends and family or cold calling, you are SELLING to them. You may have some success based on your selling skills but you will often fall short and your business relationships will soon dwindle.
If you apply attraction marketing, your prospects will be coming to you. The prospects will be the ones who initiate contact via phone, email, etc. You become the “HUNTED instead of the HUNTER”.How do you do that?By providing something of value. You have to increase your value to others in the marketplace. The more valuable you become to others, the more others will seek you out.
Creating value can come in many different ways. I believe using ones talents, being passionate about what you do and providing a solution, you instantly become the expert in your prospects eyes, and consequently attracting prospects to you rather than you having to chase after them.Attraction marketing is the most natural way to grow your Network Marketing business, but it takes work and knowledge. You also need to implement solid business systems to support your efforts. But it is well worth the trouble.
You will be amazed at the number of highly targeted, qualified prospects you will ATTRACT to do business with you — and only with you. It is difficult to resist someone who offers tremendous value. Even people who will never buy from you themselves will send you referrals!In your pursuit to becoming the ‘person of value’, it is critical for you to obtain your education and experience. You have the opportunity to learn from one of the masters of
“Attraction Marketing”, Mike Dillard. You will cut your learning curve by months, even years.
Ed Hyslip
GTM Marketing Solutions
